What is the primary focus of McClelland's Manifest Needs theory?

The primary focus of McClelland's Manifest Needs theory is work-related needs. This theory emphasizes the idea that individual motivation is driven by three key needs: achievement, affiliation, and power. Each of these needs influences how individuals are motivated in a professional setting.

The need for achievement refers to the drive to succeed and excel in tasks, pushing individuals to set and pursue challenging goals. The need for affiliation highlights the importance of interpersonal relationships, suggesting that individuals are motivated by the desire to belong and maintain social ties. Lastly, the need for power indicates the desire to influence, lead, and control others.

In professional environments, understanding these needs helps organizations tailor their management and motivational strategies to align with what drives their employees, ultimately enhancing productivity and job satisfaction. McClelland's theory thus provides valuable insights into work-related dynamics and motivations, making it the core focus of this theory.