What does normative commitment primarily emphasize?

Normative commitment primarily emphasizes an employee's belief in the values and mission of their organization. This form of commitment is based on a sense of obligation, where individuals feel they ought to remain with their employer due to perceived ethical or moral reasons. Employees with strong normative commitment believe that it's the right thing to do to stay with the organization, often influenced by factors such as societal expectations, loyalty, or the company having invested in their development.

This commitment can enhance an organization's culture, as individuals with normative commitment often act in ways that reinforce the values and goals of the organization. Their alignment with organizational values can lead to increased cohesion and support for the organization's mission.

The other aspects mentioned, such as work ethic, emotional attachment, and job performance, do not capture the essence of normative commitment as effectively. While they are important in their own right, they relate more to the individual's attitude toward their work or their relationship with the organization rather than a strong belief in the organization’s values and ethos.